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Tether Industrial Design

Tether is an award-winning multi-discipline design agency with a robust focus on Industrial Design. We are curious problem solvers fueled by great partners and we use design to create products that stand out from the crowd.

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Gatorade Dunk and Huddle Coolers

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Gatorade Overtime Bottle

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Pepsi Brand and Packaging Refresh

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Gatorade Rookie Bottle

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Gatorade Gx

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Gatorade Bottle Design

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Bulletproof

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Gatorade Sidelines Equipment

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Gatorade Brand Partnership

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Gatorade Fuel Bars

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YOUR PROBLEMS
Path 2046 ARE OUR PROBLEMS

  • Our approach to industrial design is intuitive, strategic, and grounded in user behavior and market trends. We translate business goals into iconic, emotionally resonant products that are both functionally superior and visually compelling.

    Through a rigorous, iterative process— from first sketch to final product—we develop design solutions that build brand equity, deepen consumer connection, and drive long-term growth. We bring shape to ambiguity, efficiency to the friction, and emotion to the physical.

    Think of us as an extension of your team— combining your category knowledge with our design expertise to build lasting partnerships and impactful outcomes. From navigating complex challenges to delivering bold creative solutions, we bring end-to-end commitment, working closely with manufacturers and engineers to ensure flawless execution every step of the way.

OUR loop
PROCESS

  • We don’t believe in a one-size-fits all approach to design. Our non-patented process consists of listening, strategizing, designing, then iterating. Each client and each problem require a flexible approach that adapts as ideas evolve.

    • 01 / RESEARCH

      We uncover key insights by analyzing user needs, competitive landscapes, and emerging trends to define a clear vision for your product.

    • 02 / CONCEPT DEVELOPMENT

      We generate bold ideas through iterative sketching, illustration, and CAD to establish a set of cohesive solutions that address project goals and align with your brand.

    • 03 / ITERATIVE REFINEMENT

      We bridge concept and reality through advanced CAD modeling, mechanical engineering, and rapid prototyping, ensuring manufacturability without compromising design intent.

    • 04 / IMPLEMENTATION

      We curate colors, materials, and finishes (CMF) that enhance both aesthetics and functionality. We collaborate closely with manufacturing partners to ensure seamless production, optimizing for efficiency, quality, and scalability.

    • COMPETITIVE ANALYSIS

    • CONCEPT DEVELOPMENT

    • VISUAL DESIGN LANGUAGE

    • HUMAN FACTORS AND ERGONOMICS

    • ITERATIVE PROTOTYPING

    • CAD

    • PRODUCT VISUALIZATION & RENDERING

    • COLORS, MATERIALS & FINISHES (CMF)

    • DESIGN FOR MANUFACTURING (DFM)

    • ENGINEERING & MANUFACTURING SUPPORT

WE BUILD Group 2668
BRAND WORLDS

  • When Gatorade came to us for a complete overhaul of their structural design ethos, it set off a chain reaction: expanding into CPG with Pepsi and its portfolio, pushing into beauty with Tatcha and Beekman 1802, and stepping into performance with Bulletproof, Nike, Hyperice and more.

    What our clients saw — and kept coming back for — was our ability to think across the full brand spectrum. Structure, graphics, and user experience. For us, it’s never one before the other. We craft cohesive, fully integrated design systems where every detail speaks the same language — fluently, powerfully, and uniquely.

For almost two decades Tether has been integral in driving the Gatorade business across multiple retail channels and on the sidelines, locker rooms and training rooms. Thank you Tether.

Xavi Cortadellas, Gatorade Athletic Equipment GM

WHO WE love
WORK WITH

  • If you’re already an established brand —

    Are you looking to expand your product lineup, break into a new category, or craft an ownable form for your packaging? We bring a nimble, start-up mindset, offering a fresh perspective grounded in user insight, competitive analysis, and design strategy. We assess your product ecosystem through both consumer and category lenses—identifying opportunities to evolve form, function, and experience. By reimagining structures, materials, ergonomics, and brand expression, we help you retain the equity you’ve built while extending your relevance and resonance in the market.

  • If you’re a start-up —

    We’ll collaborate with you from day one, grounding our process in strategic design research, user-centered insights, and market differentiation. Together, we’ll craft thoughtful products and ecosystems, functional and emotionally resonant physical forms, and structural packaging that stands out. Our industrial design approach balances aesthetics, ergonomics, and manufacturability to create experiences that feel inevitable and indispensable. We thrive in this iterative, hands-on process, and have used it time and again to build iconic products and brands.

READY TO GET
STARTED? star

  • Reach out. We’re great partners. We’ve been where you are. Let’s see if we’re a good fit to help bring your brand or product to life.

Let’s get to work ∙ Let’s get to work ∙ Let’s get to work ∙ Let’s get to work ∙ Let’s get to work ∙ Let’s get to work ∙ Let’s get to work ∙ Let’s get to work

Partner with us

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