Tether Beauty

We birthed Tatcha. We revitalized Kate Somerville. We co-created Beekman 1802. We have deep experience in beauty from both the brand and consumer sides as we work with both startups and transforming existing brands.

WE DESIGN
ONE-OF-A-KIND
BEAUTY BRANDS

With our deep experience creating successful new brands, combined with a particular expertise and passion for transforming beauty brands, we know the category from the inside out and the outside in.

From the inside out, we create a brand that has all the functional and ephemeral elements to capture future consumers.

From the outside in, we create a brand that consumers recognize as something they’ve been looking for. The result? Exquisite, covetable beauty brands that rapidly gain market share, paving the way for continued growth and potential acquisition.

OUR
PROCESS

To get there, we have a creative approach to brand strategy, fine-tuned over 16 years, that’s uniquely effective in yielding brand-building insights. From there, we craft a one-of-a-kind brand story and visual identity, transforming it into packaging that is so compelling that it never gets tucked away in a beauty cabinet. With our full suite of creative services, we ensure your brand connects seamlessly with your target audience across every consumer touchpoint.
- ACTIVATION COLLATERAL
- BRAND ASSETS & GUIDELINES
- BRAND STORY DEVELOPMENT
- BRAND & PRODUCT CAMPAIGNS
- BRAND VOICE & MESSAGING
- CREATIVE STRATEGY
- NAMING
- PHOTO & VIDEO DIRECTION
- PR/INFLUENCER KITS
- PACKAGING
- PRODUCT FORM DESIGN
- PRODUCT RENDERING
- RETAIL MERCHANDISING
- SOCIAL STRATEGY & CONTENT
- VISUAL IDENTITY
- WEBSITE

HOW IT ALL
BEGAN

In 2008, we partnered with Vicky Tsai to co-create a skincare brand inspired by 200-year-old geisha skincare rituals.

We coined the name Tatcha to evoke Japanese inspired beauty, designed the packaging forms to echo the Japanese natsume containers and created all the consumer touchpoints from digital to retail.

Tatcha has grown up and is now a beloved global beauty brand, a best-seller at Sephora as well as at other beauty retailers. Unilever Prestige Beauty acquired the brand in 2019, guiding their next chapters as they mature into the future.

Tether has been an absolute partner in creating and growing Tatcha from an idea to a dynamic, growing brand that is loved by so many.
Vicky Tsai, Tatcha Founder

WHO WE
WORK WITH

If you’re already an established brand —

Are marketplace challenges signaling that it’s time for a refresh? We’ll use our ‘start-up’ approach to bring a fresh perspective to your brand, analyzing it through both consumer and competitor lenses. We’ll enhance its appeal with compelling new dimensions while preserving the relevant uniqueness and equity you’ve built since inception.
If you’re a start-up —

We’ll partner with you from the beginning, developing insightful strategic research, differentiated positioning, an ownable brand story, trademarkable names, packaging that speaks to the soon-to-be brand fan, compelling photo assets, a productive DTC website, a dynamic retail presence and collateral to start creating emotional connections. We love this collaborative process and have used it consistently to create brands that have gone on to thrive. Our singular focus is to create a “how did I live without this” brand by tapping into and building on what is uniquely you — and uniquely compelling to your audience.