Sugaring LA

From HAIR REMOVAL to inspiring every body.

StudioFront@2x

Founded by a passionate entrepreneur, this Los Angeles-based skincare brand saw FUTURE GROWTH beyond just being a hair-removal business. With a selection of clinics around Southern California, they came to Tether to help them grow into a nationwide brand with both clinics and at-home skincare products.

INSPIRING EVERY BODY

Starting with the passion and hard work to date of the founder, we got to the heart of the brand story with a hardworking mission, a compelling promise and a meaningful tagline. The accompanying new visual identity started with a logo that captured the simplicity and cleanliness of the sugaring technique as well as a circular reference to the honey-like product that is used.


CLEANLINESS AND CONSISTENCY

We brought the brand promise to life through the visual identity system and experience that included a redesign of the clinics, packaging, the collateral, website and social media touchpoints.


RESULTS

Growth in the physical clinic spaces as well as significant growth in product sales through the redesign of the product, sold both in-clinic as well as through e-commerce.

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