Propel

Refreshing the WATER GAME for a key hydration player.

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BACKED BY THE SCIENCE of Gatorade, and featuring a similar level of electrolytes, Propel has earned its hydration stripes. Our task was to make its story relevant to a more active URBAN AUDIENCE, launch new product and kick up some wake in the sea-of-sameness water aisle.

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Microsoft Recruitment Campaign

TURNING restart into never stop.

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