Caffè Umbria Brand Refresh

AUTHENTIC Italian for today’s world.

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THE FLAIR AND REFINEMENT of Italian coffee is legendary. A brand steeped in three generations of Italian coffee heritage could aspire to no less. So we crafted a captivating DESIGN SYSTEM, taking Caffè Umbria guests from FRONT DOOR to FINAL SIP.

Caffè Umbria has been hand cultivating, crafting and curating authentic Italian espresso for three generations. Gearing up for a much larger distribution campaign in the US, they asked us to mine our vast coffee industry knowledge for help cultivating their five unique blends’ presentation within a new family look and feel. Scope included logo redesign, packaging, porcelain cups as well as paper traveling cups. The result—a redesign that is as elegantly rich, refined and authentic as the Bizzarri family’s own unique story.

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