THE BEST AND BRIGHTEST build on the work of others. They celebrate their successes, but NEVER stop there. In this recruitment campaign, we invited candidates to do EXACTLY THAT at Microsoft.
A NEW CHAPTER FOR MICROSOFT
The challenge? Everybody thinks they know Microsoft. The previous CEO. A reputation for being less-than-open to change. The perception of being less innovative than their competitors. There was all of that. But everybody loves a good comeback story.
RECRUITING FROM THE INSIDE OUT
When cultivating cred, you just can’t tell nobody nothing no more. So we wanted to show candidates that the new, more open-minded culture is not just something we talk about, it’s something that can be seen in the actions of current employees. We built upon our newly-developed employment brand platform and set out to create an evergreen campaign to show how Microsoft lives up to their promise.
TOP TALENT, UNCONVENTIONAL TACTICS
In order to attract the best and brightest, we had to address several needs and provide recruiters as well as hiring managers with tools to get the word out.
We replaced their traditional brochures with a customizable deck of cards featuring content specific to top recruiting needs. Each deck is just as constructive as it is informative—allowing candidates to build their own structural creations and share with others.
Microsoft’s employment brand would need to begin a steady rhythm of telling stories that exemplify their mission and promise. But it couldn’t be fiction. So we built a new destination for the recruiting team to publish stories about the interesting people that actually work at Microsoft.
IN A GALAXY FAR, FAR AWAY FROM SILICON VALLEY
Two additional pain points for candidates were the discomforts of the recruitment process and the prospect of relocating to the Pacific Northwest.
We designed an app that acts like a hotel concierge—to put candidates at ease during their long day of interviews at a Microsoft campus.
We also produced videos that highlight the unique and vibrant lifestyle of tech workers who’ve chosen to live 800 miles away from Silicon Valley.
ALWAYS a new story to tell.