Tether Sport

They asked, we delivered. Nike, Under Armour, Adidas, Columbia, Steph Curry and many startups later, Tether’s multidiscipline approach and passion for bringing athletes, brands and products to life live on the courts, tracks and fields of play.

WE UNDERSTAND
ATHLETES,
THEIR EQUIPMENT
AND SPORT

From team sports to fitness to footwear, apparel and equipment, we have transformed established brands and athletes and have helped launch startups. The DNA of an athlete runs deep within us.

As former athletes and current enthusiasts, we keep our functional understanding of athletes and the sports and activities they play high.

We’ve partnered with coaches, athletic trainers and managers on the sidelines, as well as a roster of athletes at the top of their respective sports, from football, basketball, baseball and soccer to running and fitness studios.

OUR
PROCESS

We’ve spent years building and launching sports brands, products, and icons turning strategic vision into real momentum. From crafting bold brand platforms and campaigns to sparking fan obsession, we know how to grow a loyal following. We’ve worked with legends like Steph Curry, Dwayne Johnson, Lionel Messi, and Caitlin Clark along with many Peloton instructors and teams like the Seattle Sounders FC.
- ACTIVATION COLLATERAL
- BRAND ASSETS & GUIDELINES
- BRAND STORY DEVELOPMENT
- BRAND & PRODUCT CAMPAIGNS
- BRAND VOICE & MESSAGING
- CREATIVE STRATEGY
- NAMING
- PACKAGING
- PHOTO & VIDEO DIRECTION
- PRODUCT FORM DESIGN
- PRODUCT RENDERING
- PR/INFLUENCER KITS
- RETAIL & BRANDED ENVIRONMENTS
- SOCIAL STRATEGY & CONTENT
- VISUAL IDENTITY
- WEBSITE

HOW IT ALL
BEGAN

From our inception, we’ve worked with Gatorade, Nike, Adidas, Under Armour and numerous sports and fitness start-ups.

Our Chairman & CCO, Stanley Hainsworth, guided teams for almost a dozen years as Creative Director at Nike. We have those who have played at the collegiate level on our staff. This broad background gives us both an emotional connection to and a functional understanding of athletes, the sports they love and the gear they need to succeed.

Because of their deep roots in sports and acumen for storytelling, Tether has been an amazing partner as we have collaborated on campaigns for Columbia, category-building and athlete development for Under Armour and brand development for start-ups.
Peter Ruppe, Nike veteran & sports entrepreneur

WHO WE
WORK WITH

If you’re already an established brand —

Because we’re passionate fans ourselves, we know how to unite sport brands, athletes and products with both their existing and potential faithful. We’ve partnered with established brands like Gatorade, Nike, Adidas, Under Armour, Brooks, Columbia, ANTA and others to grow their brand, unveil revolutionary products and attract new audiences. Our 15-year partnership with Gatorade continues by evolving and extending Gatorade’s in-store and sideline presence, developing everything from RTD bottle forms to athletic equipment like coolers and jugs.
If you’re getting things started —

We have launched numerous sport and fitness brands and their products including Curry, Vima, Ably, Alwrld, Avelo and others, by naming and creating visual identities, launching creative campaigns, packaging and seeding kits. We’ve developed identities and brand stories for Peloton instructors and Under Armour athletes such as Steph Curry, Cam Newton and Dwayne “The Rock” Johnson as well collaborated with dozens of top tier Gatorade athletes such as Lionel Messi, Caitlin Clark, and Bryce Harper to design custom bottles that represent their essence and legacy in the world of sport.