THE GAME doesn’t stop just because the crowds have gone home.
Under Armour had pioneered a line of game-changing RECOVERY APPAREL. They came to us to BUILD THE HYPE — and show just how this gear lives up to it.
To tell this story, we tapped nearly every discipline at our disposal: advertising, branding, digital, identity, packaging, strategy and video.
BEYOND THE BUZZER
Today’s athletes train. They play. They recover. Then they start all over again. There’s never a time when an athlete isn’t an athlete. Knowing this, Under Armour engineered an exclusive line of bioactive recovery gear to help them stay primed 24/7. Our job was not only to launch these products but to help position a whole new category that could live up to UA’s mission to make athletes better.
BUILDING THE PLAYBOOK
We started with the big idea — Gear for Your Nonstop Game — and built off that to develop an identity and packaging that telegraphs cutting-edge technology and style. We crafted messaging to turn the promise of “less soreness, more relentless” into a rallying cry. We produced video content taking the athlete to the lab and we launched a digital campaign designed to drive interest, simplify the tech and get this gear into the hands of athletes everywhere.
How to FUEL MORE with less.
Welcome to Tether and tether.com (“Tether”). Tether offers our tether.com website (the “Site”) and its services (the “Services”) for your use and enjoyment subject to the following terms and conditions (“Terms”). By accessing or using our Site, you thereby accept and agree to abide by these Terms. Tether reserves the right to change these Terms at any time without notice, and such changed Terms will take effect once we post them at the Site.
Tether grants you a limited license to access and make personal use of the Site. This license does not include nor permit your resale or commercial use of the Site or its contents. Without Tether’s express written consent, you may not: (a) download (other than page caching) or modify any portion of the Site, (b) reproduce, duplicate, sell, copy, mirror or otherwise exploit any portion of the Site for any commercial purpose, (c) frame or use framing techniques to enclose any Tether trademark, logo, content, or other proprietary materials (including images, text, page layout or form), or (d) use any meta tags or any other “hidden text” utilizing Tether’s name or trademarks. You may create and use a hyperlink to the Site so long as you do not portray Tether or its services in a false, misleading, derogatory or otherwise offensive manner, however, you may not use any Tether trademark, logo, design or content as part of the link without Tether’s express written permission.
Tether and the original Stylized “t” logo are registered trademarks, and the Tether and new Stylized “t” logos are trademarks, of Tether Inc. All other trademarks are property of their respective owners.
All content and material included at Tether’s Site, such as images, text, designs, graphics, audio or video clips, digital downloads and/or software (the “Material”) is the property of Tether, Tether’s content suppliers, or identified third parties. The selection, compilation and arrangement of all of Tether’s web site content is Tether’s exclusive property. All such Material is protected by United States and international copyright laws and treaties, and is Copyright 2011, 2022 by Tether Inc. All rights reserved.
Except as specifically permitted in these terms and conditions, any copy, reproduction, display, performance or retransmission of the Material is strictly prohibited. We neither warrant nor represent that your use of materials displayed on the site will not infringe upon the rights of third parties.
It is Tether’s policy to fully comply with the Digital Millennium Copyright Act (DMCA), which provides a procedure for notifying a service provider about intellectual property infringement by third parties.
If you have a good faith belief that your copyright or other rights have been infringed in connection with this Website, please provide written notice to our Designated Agent with the following information:
Our Designated Agent for notice of claims of copyright infringement can be reached as follows:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
You agree to defend, indemnify and hold Tether (including its officers, directors, employees, agents, and licensors) harmless from and against any claims, actions, demands, losses, liabilities and settlements or every kind and nature, known and unknown, including but not limited to reasonable legal and accounting fees resulting from, or alleged to result from, your use of the Site, your violation of these Terms, your violation of any third party’s rights (including copyright and privacy/publicity right).
YOUR USE OF THE SITE AND MATERIALS IS AT YOUR OWN SOLE RISK. TETHER PROVIDES THIS SITE AND ALL INFORMATION, CONTENT AND MATERIALS INCLUDED HEREIN ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, AS TO THE SITE’S OPERATION OR THE INFORMATION, CONTENT, MATERIALS, PRODUCTS OR SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH THE SITE, UNLESS OTHERWISE SPECIFIED IN WRITING. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, TETHER DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR OTHER VIOLATION OF RIGHTS.
ANY MATERIAL THAT YOU DOWNLOAD OR OTHERWISE OBTAIN THROUGH THE USE OF THE SITE OR SERVICES IS AT YOUR OWN DISCRETION AND RISK. YOU ARE SOLELY RESPONSIBLE FOR ANY DAMAGE TO YOUR COMPUTER SYSTEM OR OTHER DEVICE OR ANY LOSS OF DATA THAT RESULTS FROM THE DOWNLOAD OF ANY SUCH MATERIAL.
IN NO EVENT SHALL TETHER BE LIABLE FOR ANY DAMAGES WHATSOEVER (INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, OR LOSS OF INFORMATION) ARISING OUT OF THE USE OF OR INABILITY TO USE THE SITE, SERVICES OR MATERIALS, EVEN IF TETHER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. BECAUSE SOME JURISDICTIONS PROHIBIT THE EXCLUSIONS OR LIMITATION OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THE ABOVE LIMITATION MAY NOT APPLY TO YOU.
YOU EXPRESSLY UNDERSTAND AND AGREE THAT TETHER SHALL NOT BE LIABLE TO YOU FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF THIS SITE, FROM ANY INFORMATION, CONTENT, MATERIALS, PRODUCTS OR SERVICES INCLUDED ON OR MADE AVAILABLE TO YOU THROUGH THE SITE, INCLUDING BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE AND CONSEQUENTIAL DAMAGES, UNLESS OTHERWISE SPECIFIED IN WRITING. THESE LIMITATIONS ON TETHER’S LIABILITY SHALL APPLY WHETHER OR NOT TETHER HAS BEEN ADVISED OF OR SHOULD HAVE BEEN AWARE OF THE POSSIBILITY OF ANY SUCH LOSSES.
CERTAIN STATE LAWS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE DISCLAIMERS, EXCLUSIONS OR LIMITATIONS MAY NOT APPLY TO YOU, AND YOU MIGHT HAVE ADDITIONAL RIGHTS.
Tether operates the Site in the State of Washington, U.S.A. By visiting the Site, you agree that the laws of the State of Washington, excluding only its conflicts of laws principles, will govern these Terms and any dispute that may arise between you and Tether. The Site is not intended to subject Tether to the laws or jurisdiction of any state, country or territory outside of the United States. Unless otherwise specified, the Site’s materials are offered solely for the purpose of promoting and/or providing Services and products available in the United States. Tether makes no representation or warranty that the Site, or any products, services or materials available through the Site, are appropriate for use in locations outside the U.S. Those who choose to access the Site from other locations do so at their own risk, and are responsible for compliance with any applicable local laws, rules and regulations.
Any dispute relating in any way to your visit to the Site shall be to the fullest extent permitted by law adjudicated in any state or federal court in King County, Washington, and you consent to the exclusive jurisdiction and venue of these courts.
——————————————————————
Tether is committed to respecting and protecting your privacy. Here are our policies and practices for handling personal information that we may collect when you visit Tether.com (the “Site”).
Our Privacy Policy covers any personal information that you provide to us at our request when you use our web site. By using our Site, you agree to this Privacy Policy; you may not use our site if you do not agree to this Privacy Policy. Tether reserves the right to change, modify, add or remove portions of our Privacy Policy at any time, without prior notice to you. We will post all Privacy Policy modifications to our Site, and encourage you to review our Privacy Policy frequently for changes. By your continued use of our Site, you accept these changes.
You will be added to the Tether’s email newsletter list only if you sign up to receive newsletters via an electronic form at our Site. You may then opt-out of receiving further newsletters by clicking on the opt-out link included in every email newsletter we send, or by contacting [email protected]
You may ask us to delete any information about you that we retain and cease further contact from us at any time by sending us an email making such request and marked “Privacy-Urgent”, addressed as follows: [email protected]
Tether employs industry standard security measures to protect your personal information from loss or misuse. Unfortunately, despite these measures, Internet transmissions are never completely private or secure. There remains a risk that others may unlawfully intercept transmissions. Since we cannot ensure the security of any information that you transmit, you transmit all information at your own risk.
Tether will only retain your personal information for the purposes for which we collected it, or as required by applicable laws.
Tether complies with the Children’s Online Privacy Protection Act of 1998. Tether recognizes and respects children’s privacy interests, and encourages parents to play an active role in their children’s online activities. Our Site is not intended for children under 13 years of age, and we do not knowingly request, seek, or collect personally identifiable information from children under 13.
We may amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site. We may also, but are not required to, notify you by email or regular mail. This Privacy Policy was last updated June 28, 2011.
Tether welcomes your questions and comments about our Privacy Policy. Please direct your questions and comments to:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
