Swans Island

Creating a brand worthy of its new promise of A LIFE WORTH PASSING FORWARD.

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Swans Island was already a venerable handwoven blanket company when they came to us. Our task was to leverage their history and premium positioning and translate it into a reimagined brand with a broader reach and MORE COMPELLING STORY.

REIMAGINING A HERITAGE BRAND

Founded by a passionate weaver, Swans Island was poised to be the provider for discriminating individuals who seek deeper engagement with the essential activities of daily life. But we knew we could move them beyond just blankets into the category of future heirlooms.


CRAFTING A DEEPER CONNECTION

We also knew that if we could focus on our new brand promise, A Life Worth Passing Forward, we could reach people who share our philosophy. People who understand enduring value, who buy quality and who appreciate the details.


TYING IT ALL TOGETHER

We first changed the name of the brand from Swans Island Blankets to Swans Island, giving us a larger umbrella to create products. And then followed with a new logo and graphic identity that we extended across all consumer touchpoints—products, retail, packaging, website, brand video, digital elements, advertising, trade shows, PR, etc.


ELEVATING PARTNERSHIP

“In partnering with Tether we were able to up-level the perception—through the look, feel and way we acted—to match the high-quality products we have always created.”
–Bill Laurita, President, Swans Island

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