Popwell

WHERE GUT HEALTH MEETS GOOD VIBES

Our insights-rich strategy phase revealed a big opportunity: most prebiotic sodas in the category leaned either clinical or overly sweet — but few struck the right balance of playful lifestyle and credible health. A flavor-forward expression was key, but so was helping consumers understand that this was more than just a gut-health soda — it was a functional drink with broad benefits and everyday appeal.

SAY HELLO TO POPWELL

Anchored in these insights, we developed the Popwell name — a playful blend of soda’s fizzy joy and the wellness halo of prebiotics — along with a suite of craveable flavor names and bright, benefit-led messaging.

LOOKS AS GOOD AS IT TASTES

From there we developed a complete visual identity system, including a joyful logotype, a bold fruit-forward color palette, and custom illustrations that cue flavor at every glance. It all together in eye-catching packaging designed to stand out at retail and announce to the world that there’s a noisy newcomer in the functional beverage game.