Lunum

OPPORTUNITY ILLUMINATED FOR A DATA-DRIVEN FUTURE

Lunum came to us with an existing brand but, hungry to grow their influence and build greater credibility, they were ready for a reimagined identity — one that clearly expressed what they stand for and could confidently carry them into the future. We began by sharpening their brand foundation: a promise, mission, and values rooted in the idea that business success is tied to human and community wellbeing.

PUTTING A VALUE ON THEIR VALUES

From there, we crafted a messaging platform that clarified how Lunum helps companies put a value on their values. Their work centers on complex supply chains, using data to reveal the hidden ways companies impact people, economies, and communities — and how doing the right thing can deliver business returns.

SHINING A LIGHT ON UNTAPPED OPPORTUNITY

With this strategic groundwork in place, we refreshed their visual identity. We designed a logo and accompanying symbol that feel trustworthy and optimistic, a bold yet balanced color palette, and typography that reflects clarity, confidence, and modern momentum. Each visual element reinforces the brand’s guiding belief: when you lift people up, you lift business up.

REAL RESULTS WITH REAL CREDIBILITY

We also developed a new logo for Brightstar, Lunum’s third-party verification program that offers companies a way to demonstrate alignment with community-forward values. The program — and its seal — brings credibility to organizations actively investing in inclusive, ethical, and sustainable practices.