Gatorade Dunk and Huddle Coolers

Hydration that goes BEYOND THE GAME.

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We took the classic sideline coolers Tether designed in 2011 and gave them a serious brand-forward upgrade—reimagined with rugged, pro-grade durability and a modern, cohesive design. Built to perform on the sidelines, optimized for the retail consumer, and always ready for that legendary victory dunk.

ENGINEERED FOR IMPACT

Professional athletes and their athletic trainers don’t go easy on their gear. And neither did we. Built to thrive in high-impact environments, these coolers combine advanced durability and insulation with breakthrough lightweight performance for exceptional mobility.  


SECURE YET INSTANTLY ACCESSIBLE

Trainers don’t have time to fumble. Hydration has to be delivered fast, consistently, and without hassle. So we designed a proprietary Quick-Snap latch system—fast to open, easy to reload, and uncompromising in security during transport. Whether you’re mid-game or on the move, this new approach makes fueling up fast and frictionless. 


DUAL-MODE FLOW, FULL CONTROL

The redesigned rocker spigot on the Dunk Cooler is a game-changer. It delivers a consistent, high-flow stream protected by an exterior guard and engineered for flexibility: use it hands-free with a bottle or cup, or activate it manually by pulling the lever. Athletes get fast, reliable hydration their way—without the mess or slowdown.


BRAND STRENGTH THAT LASTS

The classic Gatorade identity has always been part of the game, but on professional and collegiate sidelines, the visual branding on coolers took a beating. Old sticker-based logos tended to wear, requiring replacement. We changed that. The new coolers feature molded-in logos—rugged, permanent, and designed to withstand years of heavy use. The result? Better longevity, less waste, and a premium look that endures even the roughest seasons. 


DUNK WITH CONFIDENCE

Tradition never gets benched. The new Dunk Coolers proudly carry forward the winning-moment legacy that’s iconically linked to the brand—this time with upgraded lower handles for easier lifting (and dousing). Because some celebrations are sacred.

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To create a cohesive creative expression across product and retail, we developed an evolved naming architecture and in-mold graphic language that extended seamlessly into a new packaging design system. Every element was intentionally designed to highlight the engineered craft and underscore the premium performance of the cooler system.

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