How to FUEL MORE with less.
COMPETITIVE ATHLETES’ nutritional needs have evolved. And so have their expectations. With increasing demand for CLEAN and NATURAL products, Gatorade delivered the first national USDA certified organic sports drink. We delivered the brand: GATORADE ORGANIC.
For this new offering, we leaned into our multidisciplinary strengths. To test the boundaries of positioning, we delivered four territories with different nuances brought to life in branding, identity, design and packaging.
SAME BUT DIFFERENT
The chosen direction was recognizably Gatorade — scientifically-proven carb and electrolytes to improve performance — while signaling difference — fewer, simpler ingredients and natural colors and flavors. More “natural” looking designs lost Gatorade’s scientific credibility, so the visual design adopted a technical pattern and minimalist design that captures innovative simplicity, while bold colors bring home strong flavor cues.
Staying true to your ROOTS while planting new seeds.
Welcome to Tether and tether.com (“Tether”). Tether offers our tether.com website (the “Site”) and its services (the “Services”) for your use and enjoyment subject to the following terms and conditions (“Terms”). By accessing or using our Site, you thereby accept and agree to abide by these Terms. Tether reserves the right to change these Terms at any time without notice, and such changed Terms will take effect once we post them at the Site.
Tether grants you a limited license to access and make personal use of the Site. This license does not include nor permit your resale or commercial use of the Site or its contents. Without Tether’s express written consent, you may not: (a) download (other than page caching) or modify any portion of the Site, (b) reproduce, duplicate, sell, copy, mirror or otherwise exploit any portion of the Site for any commercial purpose, (c) frame or use framing techniques to enclose any Tether trademark, logo, content, or other proprietary materials (including images, text, page layout or form), or (d) use any meta tags or any other “hidden text” utilizing Tether’s name or trademarks. You may create and use a hyperlink to the Site so long as you do not portray Tether or its services in a false, misleading, derogatory or otherwise offensive manner, however, you may not use any Tether trademark, logo, design or content as part of the link without Tether’s express written permission.
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Our Designated Agent for notice of claims of copyright infringement can be reached as follows:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
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Our Privacy Policy covers any personal information that you provide to us at our request when you use our web site. By using our Site, you agree to this Privacy Policy; you may not use our site if you do not agree to this Privacy Policy. Tether reserves the right to change, modify, add or remove portions of our Privacy Policy at any time, without prior notice to you. We will post all Privacy Policy modifications to our Site, and encourage you to review our Privacy Policy frequently for changes. By your continued use of our Site, you accept these changes.
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You may ask us to delete any information about you that we retain and cease further contact from us at any time by sending us an email making such request and marked “Privacy-Urgent”, addressed as follows: [email protected]
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Tether will only retain your personal information for the purposes for which we collected it, or as required by applicable laws.
Tether complies with the Children’s Online Privacy Protection Act of 1998. Tether recognizes and respects children’s privacy interests, and encourages parents to play an active role in their children’s online activities. Our Site is not intended for children under 13 years of age, and we do not knowingly request, seek, or collect personally identifiable information from children under 13.
We may amend this Privacy Policy from time to time. If we make any substantial changes in the way we use your personal information we will make that information available by posting a notice on this site. We may also, but are not required to, notify you by email or regular mail. This Privacy Policy was last updated June 28, 2011.
Tether welcomes your questions and comments about our Privacy Policy. Please direct your questions and comments to:
Tether, Inc.
411 1st Ave S, Suite 404
Seattle, WA 98104
Attn: Legal
