Lunum

OPPORTUNITY ILLUMINATED FOR A DATA-DRIVEN FUTURE

Lunum came to us with an existing brand but, hungry to grow their influence and build greater credibility, they were ready for a reimagined identity — one that clearly expressed what they stand for and could confidently carry them into the future. We began by sharpening their brand foundation: a promise, mission, and values rooted in the idea that business success is tied to human and community wellbeing.

PUTTING A VALUE ON THEIR VALUES

From there, we crafted a messaging platform that clarified how Lunum helps companies put a value on their values. Their work centers on complex supply chains, using data to reveal the hidden ways companies impact people, economies, and communities — and how doing the right thing can deliver business returns.

SHINING A LIGHT ON UNTAPPED OPPORTUNITY

DIME approached us at a pivotal moment: they’d created a multimillion-dollar clean beauty brand with viral cross-category products and cult-like loyalty — but much of their momentum leaned heavily on influencer partnerships and discount-driven sales. But with ambitions to expand into broader retail channels and grow market share, they needed a brand that could do more than ride trends — it had to stand on its own. 

REAL RESULTS WITH REAL CREDIBILITY

We also developed a new logo for Brightstar, Lunum’s third-party verification program that offers companies a way to demonstrate alignment with community-forward values. The program — and its seal — brings credibility to organizations actively investing in inclusive, ethical, and sustainable practices.