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# Tether

> Seattle-based independent branding, graphic design, and industrial design agency founded in 2008. Tether works across Beauty, Sport, and CPG, helping brands build emotional connection through strategy, naming, identity, packaging, campaigns, digital content, and physical product design.
Tether helps brands build emotional connections through creative strategy, naming, identity design, packaging design, campaigns, digital content, and industrial design. The agency partners with emerging and established brands, with particular depth in Beauty, Sport, and CPG.

## Overview
- **Website:** [tether.com](https://tether.com)
- **Founded:** 2008
- **Location:** Seattle, WA
- **Type:** Independent creative agency
- **Focus:** Brand strategy, identity systems, packaging design, campaigns, digital content, and industrial design
- **Sectors:** Beauty, Sport, CPG

## What Tether Does
- Tether helps brands build emotional connections through creative strategy, naming, identity design, packaging design, campaigns, digital content, and industrial design. The agency works with both emerging and established brands, with particular depth in Beauty, Sport, and CPG.

## Capabilities — sector expertise
- **Beauty:** Branding, packaging, art direction, and go-to-market creative for beauty and personal care brands
- **Sport:** Brand, campaign, and product design for sport and performance brands
- **CPG (consumer packaged goods):** Brand strategy, packaging design, and innovation for consumer packaged goods

## Capabilities — branding and creative services
- Creative strategy, brand story, positioning, naming, visual identity systems, websites, digital content, packaging, campaigns, environments, collateral, and video.

## Capabilities — industrial design services
- Competitive analysis, concepting, prototyping, CAD, rendering, CMF (color, material, finish), and DFM (design for manufacturing).

## How Tether works
- **Narrative-driven** — Narrative-led storytelling underlies all creative work
- **Multidisciplinary** — Cross-functional teams collaborate from concept through execution
- **Strategic creativity** — Ideas are built to work in market
- **Craft-focused** — Repetition, discipline, and refinement drive quality outcomes
- **Brand builders** — Supporting client entrepreneurship; helping brands grow and endure
- **True partners** — Close collaboration with clients across business and creative needs
- **Approachable intensity** — Balancing serious creative goals with empathetic communication
- **Human-centered** — Great creative has "a face… a voice… a hand you can shake"
- **Mutual care** — Prioritizing relationships with clients and team members
- **Curiosity-driven** — Open-minded, exploratory, and willing to challenge convention

## Team model
- Graphic design, industrial design, creative strategy, and account management.

## Representative clients and engagements
- **Gatorade (PepsiCo):** Dunk and Huddle Coolers, bottle design, Gx Platform, Gx Athlete Collaboration Bottles, Gx Stainless Steel Bottles, professional sidelines equipment, Athlete Fuel Bars facilities
- **Under Armour:** Steph Curry brand, Curry 4 launch, The Rock collaboration
- **Microsoft:** Recruitment campaign, brand partnership, machine learning campaigns
- **Amazon:** Baby Registry, Amazon One
- **Tatcha:** Branding, naming, packaging
- **PepsiCo:** Brand and packaging refresh; employment branding

## Additional brands
- **Beauty & personal care:** DIME, Hairstory, iS Clinical, Sugaring LA, Beekman 1802, Purdori, Sonni
- **Food & beverage:** MOD Pizza, Jimmy John's, Monday Coffee, Luvo, Caffè Umbria, Krusteaz, Bulletproof, Popwell, Awake, Atomo
- **Sport:** ANTA, Filium & Ably Apparel, Columbia SH/FT, Seattle Sounders FC, VIMA
- **Other:** Room to Read, WE Brand Partnership, CNEXT, Biocidin Botanicals, Breedlove, Consumer Brands Association, NRF, Tauk Travel

## Featured case studies
- **DIME** — Beauty branding and identity
- **Gatorade Dunk Coolers** — Industrial design for sport
- **Columbia SH/FT** — Product launch campaign
- **Popwell** — CPG branding and packaging
- **Tatcha packaging** — Luxury beauty packaging
- **Under Armour Curry** — Athlete branding and identity
- **Beekman 1802** — Beauty brand identity and packaging

## Site Links
- Homepage: https://tether.com  
- Work: https://tether.com/work  
- About: https://tether.com/about  
- Beauty: https://tether.com/beauty  
- Sport: https://tether.com/sport  
- CPG: https://tether.com/cpg  
- Industrial Design: https://tether.com/industrial-design  

## Insights
- Blog: https://tether.com/blog  

## Contact
- Contact: https://tether.com/contact  
- Instagram: https://www.instagram.com/tether/  
- LinkedIn: https://www.linkedin.com/company/tether-inc-/  
- Pinterest: https://www.pinterest.com/tether_agency/