If you watched the season premiere of X Factor, you know the judges have their work cut out for them. And Tether was happy to help in our own small way. In between moments of “constructive feedback” (quote marks for irony), the judges are wetting their whistles courtesy of a Pepsi/X Factor co-branded cup straight from the Tether design lab. The design takes the essence of each brand and melds them together in a chalice fit for Simon, Britney, and the rest of the judges. Finding the next star among the hordes of wannabes is thirsty work. And judging by some of the initial “talent” (again, quote marks for irony in case you missed it), we’re just wondering if maybe it would have been a good idea to make the cup more aerodynamic. In case, you know, lobbing criticism isn’t quite enough.