Authentic Italian for today’s world
Caffé Umbria has been hand cultivating, crafting and curating authentic Italian espresso for three generations. Gearing up for a much larger distribution campaign in the US, they asked us to mine our vast coffee industry knowledge for help cultivating their five unique blends’ presentation within a new family look and feel. Scope included logo redesign, packaging, porcelain cups as well as paper traveling cups. The result—a redesign that is as elegantly rich, refined and authentic as the Bizzarri family’s own unique story.