Our task was to expand a venerable, premium hand-woven blanket company into a brand with a larger reach and extendibility.– Read More –
REIMAGINING A HERITAGE BRAND
Founded by a passionate weaver, we determined that Swans Island was poised to be the provider for discriminating individuals who seek deeper engagement with the essential activities of daily life. And by doing so we could move beyond just blankets into Future Heirlooms.
CRAFTING A DEEPER CONNECTION
We knew that if we could focus on our new brand promise of, A Life Worth Passing Forward, that we could reach the same sort of soul who shares our philosophy and ethos with handcrafted Future Heirlooms. Those who understand true value and buy quality, appreciating the details.
TYING IT ALL TOGETHER
We first changed the name of the brand from Swans Island Blankets to Swans Island, giving us a larger umbrella to create products. And then followed a new logo and graphic identity that we extended across all consumer touchpoints—products, retail, packaging, website, brand video, digital elements, advertising, trade shows, PR, etc.
“In partnering with Tether we were able to uplevel the perception, through the look, feel and the way we acted, to match the high-quality products we have always created.” –Bill Laurita, President, Swans Island– Close –