MOD isn’t just about pizza. It’s about people. It’s about infinite possibility, what you do next, and how you express yourself.You can see their unabashedly individualistic ethos in everything from their design-your-own menu down to their passionately un-corporate employee culture.
Tether helped MOD evolve their brand-of-outsiders ahead of a large West Coast expansion, giving them a kit-of-parts that helps them create a series of restaurants instead of a cookie-cutter chain.
The new master logo picks up on the Route 66 Americana of the original mark and evolves it into more iconic territory, but each store gets its own variation.