A) Lead with the head.
B) Lead with the heart.
Sometimes the answer is—both.
Knowledge Universe operates over 3,700 learning institutes focusing primarily on Early Childhood Education. It’s a fairly big corporation, and unfortunately, it sounded like one. Our task, was to humanize their story—to help parents easily understand what each of their many brands offered, and how each brand entity contributed
to a complex system known for delivering a truly
Our balanced telling of the KU tale has enabled parents to connect with its brands on more relevant and resonant levels, as they’ve come to understand that the true value of the little school where they send their kids is in the big organization behind it.