KEEN Looks to Hike Everything
KEEN’s always been a brand that does things differently. (Just look at their first Newport Sandal.) Known for things like sending their entire $1M marketing budget to help tsunami victims or giving away thousands of shoes under their HybridCare efforts; KEEN is a very unique brand with a very loyal following.
They came to us looking to refocus their story as they began offering a clothing line as unique as their footwear. That, and improve market share while building the business beyond the
41 countries they’re in now.
This was a great opportunity to unleash an integrated campaign that’s as much a rally cry, as it is a showcase for KEEN’s mission to get outside and “Follow Your Feet.”