The company launched last August by friends and former PepsiCo managers/directors, Matt Schnarr, Dan Tzotzis and Adam Deremo has seen exponential growth and consumer engagement, with $1 million in total sales. Distribution has risen to 10,000 locations from 4,000 in January. Working with brokers in the U.S., the trio has gotten the caffeinated chocolate bar (with 100 mg of caffeine, it’s equivalent to a medium Tim Horton’s coffee) listed in approximately 3,000 stores, including Winn Dixie, Sheetz and Barnes & Noble college campus bookstore locations. That’s in addition to the 7,000 locations in Canada, including 2,600 front-end displays in stores including Petro Canada, Shoppers Drug Mart and Loblaws, as well as stores in major Canadian universities.

Read it here

Back to Blog