If it ain’t broke, don’t fix it, right? Stanley Hainsworth, former creative genius behind campaigns for Lego, Nike and Starbucks, says it’s best to tweak your brand when it’s at its best. “Many [companies] wait until a crisis hits and then go through the cycle of a hiring freeze, cost-cutting and layoffs,” he explains. “[Refocus] while you’re strong, while you have the resources and before you start cutting.”

See the interview [PDF]

Back to Blog