The designer’s journey :
Turning ideas into inspired designs
Great design makes you think. It expands your brain in new directions and lets you see the world as a richer, deeper and more wondrous place to live. It tells a story that rings true. That’s because there’s a pure concept behind great design. Without a strong concept, design becomes nothing more than an exercise in arranging elements within the parameters of a given format. It may be eye-catching, but never enduring. Void of the inspiration that makes design transcendent, the viewer is left intellectually disengaged and emotionally indifferent.
Purity of concept gives design the power to lift everything, and everyone, it touches.