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News & Ideas

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Ideas are born, strategies are elucidated, stories are crafted and concepts are germinated.”

We are the stories we tell. We believe that great creative has a face. And a voice. And a hand you can shake or high five or simply hold tight to. And that great creative begets good brands. And so good brands have a heart. So they can love you back.

Blog & News Posts

THE TRIALS OF TESTING

The perception is that testing kills great creative work. Focus groups lean towards the safe—the average person reacts more positively to familiar concepts. And eye-tracking studies can be frustratingly vague: So people spent 2.3 seconds staring at the violator? Does that mean they like it? Or is it just confusing? Maybe it’s so awful you can’t turn away, like watching Paris Hilton milk a cow?

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THE SHT’S ABOUT TO HIT THE FANS

Cosmopolitan design fans, that is. And it’s going to be amazing. Before you reach for your umbrella, keep in mind we’re talking about the Seattle-Havana-Tehran Poster Show at Seattle’s Bumbershoot festival this weekend, organized and curated by Tether’s own Daniel R. Smith, along with Pepe Menendez of Havana and Iman Raad of Tehran. These three cross-border…

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WANTED: ACTORS WHO DON’T SOUND LIKE ACTORS

By: Bo Gilliland, Senior Writer Ever notice how voices on the radio have a certain sameness? Honey-toned tonsils. Soothing and well enunciated, with just a hint of a smile behind the words. It’s all very professional, and that’s the problem. Great actors, on the other hand, sound natural—like someone you might know. They make the…

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CAT BUTTS: THE BACKSTORY

If you own a refrigerator, or know someone who owns a refrigerator, you’re probably familiar with the Cat Butts magnet set by Blue Q. In hindsight it ranks. As one of the most well-received American novelty products of the 90s. While provoking considerable mirth in the decades since they exploded onto the exteriors of chilled…

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SQUATCH WATCH, THE HUNT CONTINUES

When Gail asked me to be a part of his Squatch Watch team, I was reluctant. After all, what did I know about hunting—and Sasquatch nonetheless. The biggest thing I’d ever hunted for were my socks. But I agreed because I’d never met anyone who believed in something with such passion and disgust before. Plus,…

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STORYTELLING AS A TEAM SPORT

By Colin Day, Associate Creative Director Before getting together with the Microsoft Stories team, I imagined that most corporations were helpless to create their own content without sounding, well, “corporatey.” Every brand has a story to tell, but with so many corporate stories, it’s natural to feel like, “haven’t I heard this one before?” While heaps of research dollars…

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MORE THAN A NAME

What’s in a name? For Don and Ryan Clark, the brothers behind creative studio Invisible Creature, a name is a mission, a philosophy, a raison d’être. Ryan and Don picked the name Invisible Creature to evoke the idea of a creative catalyst working behind a curtain—a company whose mission is to help give a voice…

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Cancer Tetherscope June 22-July 22: Crab season is upon us—watch out for traps. Towards the end… https://t.co/8kGVn5O2BA

👂🐝💛🌼 The little hustlers of the Hive Project roam far and wide, pollinating rooftop gardens and… https://t.co/QVIVIUW4wJ

The Hive Project just passed its three-year anniversary, and we’re happy to report that our… https://t.co/DKp5Z0x9St