TETHER IS COMMITTED TO FIGHTING RACISM
These are resources to that we, as Tether employees, recommend to educate, influence and activate.
Read the full storyThese are resources to that we, as Tether employees, recommend to educate, influence and activate.
Read the full storyAll the creative world’s a stage. Stanley shares how his early career as an actor prepared him for a successful second act in design and storytelling in a recent Design Observer Insights Per Minute podcast. Hear the monologue
Read the full storyPrint’s October issue is dedicated to design and storytelling, the twin pillars on which the House of Tether is built. Stanley weighs in on the creative symbiosis between the two and the necessity of crafting rich, emotionally resonant stories to connect companies and consumers.
Read the full storyThis year’s HOW Design LIVE, June 22-26 in San Francisco, promises much to inspire, from a roster of top creatives to a look at the future of design. Get the full story.
Read the full storyStanley’s latest sit-down with the Scobleizer blogger is a multi-port journey through brand storytelling waters. En route, he shares his thoughts on everything from Google glasses and getting to the emotional heart of a brand to Tether’s recent transmedia work for Awake Chocolate and what Walker Percy can teach us about real engagement. See the…
Read the full storyWatch the teaser. Where will you be on October 29 and 30?
Read the full storyWorking with paper is a treat in our largely digital design world. As is getting to judge and create promo materials for a competition like Mohawk Show 12. In a recent chat with Felt & Wire, Stanley talks about chairing the judges panel, what set the winners apart from the pack and the work Tether…
Read the full storyStanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in…
Read the full storyStanley Hainsworth has been creative director at Nike, Lego and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too.Hainsworth clearly has a remarkable eye for style, but he insists that the key to creating a brand that attracts fans, that people love, is telling the company’s…
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