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Category: Stanley Hainsworth

STAGECRAFT & STORYTELLING

All the creative world’s a stage. Stanley shares how his early career as an actor prepared him for a successful second act in design and storytelling in a recent Design Observer Insights Per Minute podcast. Hear the monologue

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The Story’s the thing: Stanley talks to Print

Print’s October issue is dedicated to design and storytelling, the twin pillars on which the House of Tether is built. Stanley weighs in on the creative symbiosis between the two and the necessity of crafting rich, emotionally resonant stories to connect companies and consumers.

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TELLING BRAND STORIES: STANLEY CATCHES UP WITH ROBER SCOBLE

Stanley’s latest sit-down with the Scobleizer blogger is a multi-port journey through brand storytelling waters. En route, he shares his thoughts on everything from Google glasses and getting to the emotional heart of a brand to Tether’s recent transmedia work for Awake Chocolate and what Walker Percy can teach us about real engagement. See the…

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PAPER AS HERO: STANLEY TALKS MOHAWK SHOW 12

Working with paper is a treat in our largely digital design world. As is getting to judge and create promo materials for a competition like Mohawk Show 12. In a recent chat with Felt & Wire, Stanley talks about chairing the judges panel, what set the winners apart from the pack and the work Tether…

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HOW STARBUCKS TRANSFORMED COFFEE FROM A COMMODITY INTO A $4 SPLURGE

Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in…

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CREATING A LOVED BRAND BY TELLING A STORY

Stanley Hainsworth has been creative director at Nike, Lego and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too.Hainsworth clearly has a remarkable eye for style, but he insists that the key to creating a brand that attracts fans, that people love, is telling the company’s…

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WHO DO YOU LOVE?

I love my local Anthropologie. And even though these days, I mostly just fog up the store windows with sad little wistful sighs, I’ll be back when things turn around. In the meantime, I still hang out with some of my other favorite retailers, like Fresh Market – where the soothing, upscale atmosphere makes me…

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