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Category: Press

THE HIVE’S PROJECT’S LATEST…WELL, BUZZ

Mix business with bees and the puns flow like honey. It just happens. What doesn’t just happen without a generous grant from Tether, a Renaissance man design director-turned-bee keeper and plenty of worker bees is what we lovingly call the Hive Project. Read about it in the Seattle Times profile from Sunday’s Business/Technology section: Rooftop…

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THE BUZZ STARTS HERE

Ready for a truly fresh cup? Pacific NW coffee purveyor Tully’s thinks a lot of coffee aficianados just might be–so they’ve teamed up with Tether to rethink and revitalize their coffeehouses with–in the words of new Tully’s Chairman, Michael Avenatti–a “fresh, completely different customer experience.” As Tether CCO Stanley Hainsworth puts it in a recent…

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OUR AWAKE CHOCOLATE WORK EARNS THE DIELINE SPOTLIGHT

We’re honored to see the rebrand and transmedia campaign work we’ve been doing for AWAKE Chocolate featured on The Dieline. It’s been a hoot telling their chocolate-meets-caffeine story on so many levels. And getting to don a life-size owl costume has only sweetened the deal. Take a look

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VERDICT: AWAKE CHOCOLATE PACKS A PUNCH

The company launched last August by friends and former PepsiCo managers/directors, Matt Schnarr, Dan Tzotzis and Adam Deremo has seen exponential growth and consumer engagement, with $1 million in total sales. Distribution has risen to 10,000 locations from 4,000 in January. Working with brokers in the U.S., the trio has gotten the caffeinated chocolate bar…

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COMMUNICATION ARTS TAPS THE COVETEUR FOR WEBPICK OF THE DAY

As part of a larger brand redefinition, we gave The Coveteur’s site a major makeover, blending editorial, e-commerce and social elements into an online experience that allowed the brand’s avid followers to explore, shop and share the style of their favorite trendsetters. And Communications Arts likes the results. See for yourself

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TELLING BRAND STORIES: STANLEY CATCHES UP WITH ROBER SCOBLE

Stanley’s latest sit-down with the Scobleizer blogger is a multi-port journey through brand storytelling waters. En route, he shares his thoughts on everything from Google glasses and getting to the emotional heart of a brand to Tether’s recent transmedia work for Awake Chocolate and what Walker Percy can teach us about real engagement. See the…

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PAPER AS HERO: STANLEY TALKS MOHAWK SHOW 12

Working with paper is a treat in our largely digital design world. As is getting to judge and create promo materials for a competition like Mohawk Show 12. In a recent chat with Felt & Wire, Stanley talks about chairing the judges panel, what set the winners apart from the pack and the work Tether…

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HOW STARBUCKS TRANSFORMED COFFEE FROM A COMMODITY INTO A $4 SPLURGE

Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in…

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CREATING A LOVED BRAND BY TELLING A STORY

Stanley Hainsworth has been creative director at Nike, Lego and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too.Hainsworth clearly has a remarkable eye for style, but he insists that the key to creating a brand that attracts fans, that people love, is telling the company’s…

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