Capabilities

Stories that hit you from every which way.

If Melville were sharing Ishmael's story today, do you think he'd start by rounding up goatskin parchment and writing quills? Of course not, he'd be exploring every device available in today's storytelling arsenal to bring Ahab's encounter with his great white nemesis to life: Moby Dick-The IMAX Experience, Wii Whale Stalker featuring harpoon peripheral, a daily blog courtesy first mate, Starbuck, a reality series called “Nantucket's Deadliest Catch”, an @Queequeg twitter feed...And not one of these iterations would share an identical plotline. They would each project Melville's vision in their diverse medium, recognizing the strengths of each channel and giving movie fans, gamers and other unique audiences additive ways of engaging with his story.

Which is exactly how we at Tether approach storycraft. Using our diverse expertise, we help you rethink how your brand story reveals itself across different mediums. In discrete segments. For specific audiences. From multiple points of view. Then we weave together the content, collateral, products, packaging, digital experiences—in short, whatever critical elements are needed to most effectively enrich each unique customer's personal engagement with your brand story.

  • Tether Capability - Branding

    Branding

    More than a clever tattoo.

    Yes we absolutely understand the indispensable roles of logo, color, form, pattern, texture, typography—how these critical visual representations of your brand must work collectively, consistently, tirelessly, to put your best face forward. We know how to deploy each of these elements in ways that will garner the trust, respect and devotion your brand craves. But we also know—building a genuine, long-lasting brand-to-customer relationship requires more than a pretty face. It demands a comprehensive brand architecture that distinguishes and differentiates while it engages and enchants.

  • Tether Capability - Industrial Design

    Product Design

    Design Tells an Intentional Story.

    Product design, sublimely executed, expresses itself as the ideal marriage of form and function. Style plus substance. Polish embracing purpose. When we partner with you to help tell your brand story via product design, we see an opportunity to craft a visually exquisite, sensually tantalizing object of desire. We'll explore a diversity of materials, shepherd you through prototyping, and help you commercialize your new offering. In short, we'll provide all you need to delivery your product to market with artistic adroitness and functional brilliance.

  • Tether Capability - Interactive

    Interactive

    storytelling as a team sport.

    Today's consumers are highly social, hyper-connected brand patrons who fuse media content and friendships in ways that influence the behavior and decision-making of their peers. We help brands connect with these radically active consumers via engagement scenarios that focus on social ubiquity, site gamification and other tactics designed to embrace their desire to become co-creators of their favorite brand stories. Our ultimate aim? To create the kind of multi-dimensional access and immersion that generates a powerful emotional connection between these consumers and the brands they love to love.

  • Tether Capability - Packaging

    Packaging

    a message in every bottle.

    Consider your initial rendezvous. That moment when a customer first sees, appraises, and—hopefully—caresses your offering. We revere that “packaging encounter”—as one of the most precious elements of your brand story. And we take each aspect of the experience into account—the design of an iconic form, its shelf presence in the competitive landscape, the environmental impact of its materials—every essential element that infuses that first encounter with delight and brings your product to life in the retail theater.

  • Tether Capability - Video

    Video

    reaching maximum visualocity.

    The very best stories reveal their emotional resonance incrementally across a variety of mediums. And perhaps the most emotionally charged medium is the “motion picture.” It's visual compelling, intrinsically consuming, and—with recent developments in video technology—absurdly affordable. Could your brand blossom with its own serialized webisode? A visual year-in-review for shareholders? A peek behind the scenes at the human side of your endeavor? Those are just a few of the ways we've helped clients inject their brand storytelling with greater humanity and emotion.

  • Tether Capability - Advertising

    Advertising

    content is currency.

    Welcome to the new advertiscape, a world focused on creating conversations across multi-level touch-points. Pushing content, not connivery, acknowledging consumers in brand decisions. Staying relevant at all cost. The new ad is the content that initiates a conversation, the experience that engages your customers in helping your story grow. And developing compelling story content is our stock in trade. Not only in the way we craft your tale, but in knowing how to get the right part of your story to the right person at the right place and time.

  • tether-capability-entertainment-spencer-proffer

    Entertainment

    Spencer Proffer

    Tether has made a long term, strategic alliance with convergence production company, Meteor 17, and its’ CEO, Spencer Proffer.  Proffer and M17 have garnered Academy, Golden Globe, Emmy, Grammy and Tony awards and nominations for the projects it has produced and Spencer has been closely involved with.

    As a music producer, Proffer has sold millions of gold and platinum records with well known, worldwide artists. Amongst the various enterprises which Tether and M17 have joined forces on, are:  the John Coltrane Feature Documentary with its numerous media extensions and platforms; the Jimi Hendrix: Acoustic Experience album and media extensions as well the I Hope You Dance filmed Special, Book and Digital initiatives.

  • Branding
    Tether Capability - Branding

    More than a clever tattoo.

    Yes we absolutely understand the indispensable roles of logo, color, form, pattern, texture, typography—how these critical visual representations of your brand must work collectively, consistently, tirelessly, to put your best face forward. We know how to deploy each of these elements in ways that will garner the trust, respect and devotion your brand craves. But we also know—building a genuine, long-lasting brand-to-customer relationship requires more than a pretty face. It demands a comprehensive brand architecture that distinguishes and differentiates while it engages and enchants.

  • Product Design
    Tether Capability - Industrial Design

    Design Tells an Intentional Story.

    Product design, sublimely executed, expresses itself as the ideal marriage of form and function. Style plus substance. Polish embracing purpose. When we partner with you to help tell your brand story via product design, we see an opportunity to craft a visually exquisite, sensually tantalizing object of desire. We'll explore a diversity of materials, shepherd you through prototyping, and help you commercialize your new offering. In short, we'll provide all you need to delivery your product to market with artistic adroitness and functional brilliance.

  • Interactive
    Tether Capability - Interactive

    storytelling as a team sport.

    Today's consumers are highly social, hyper-connected brand patrons who fuse media content and friendships in ways that influence the behavior and decision-making of their peers. We help brands connect with these radically active consumers via engagement scenarios that focus on social ubiquity, site gamification and other tactics designed to embrace their desire to become co-creators of their favorite brand stories. Our ultimate aim? To create the kind of multi-dimensional access and immersion that generates a powerful emotional connection between these consumers and the brands they love to love.

  • Packaging
    Tether Capability - Packaging

    a message in every bottle.

    Consider your initial rendezvous. That moment when a customer first sees, appraises, and—hopefully—caresses your offering. We revere that “packaging encounter”—as one of the most precious elements of your brand story. And we take each aspect of the experience into account—the design of an iconic form, its shelf presence in the competitive landscape, the environmental impact of its materials—every essential element that infuses that first encounter with delight and brings your product to life in the retail theater.

  • Video
    Tether Capability - Video

    reaching maximum visualocity.

    The very best stories reveal their emotional resonance incrementally across a variety of mediums. And perhaps the most emotionally charged medium is the “motion picture.” It's visual compelling, intrinsically consuming, and—with recent developments in video technology—absurdly affordable. Could your brand blossom with its own serialized webisode? A visual year-in-review for shareholders? A peek behind the scenes at the human side of your endeavor? Those are just a few of the ways we've helped clients inject their brand storytelling with greater humanity and emotion.

  • Advertising
    Tether Capability - Advertising

    content is currency.

    Welcome to the new advertiscape, a world focused on creating conversations across multi-level touch-points. Pushing content, not connivery, acknowledging consumers in brand decisions. Staying relevant at all cost. The new ad is the content that initiates a conversation, the experience that engages your customers in helping your story grow. And developing compelling story content is our stock in trade. Not only in the way we craft your tale, but in knowing how to get the right part of your story to the right person at the right place and time.

  • Entertainment
    tether-capability-entertainment-spencer-proffer

    Spencer Proffer

    Tether has made a long term, strategic alliance with convergence production company, Meteor 17, and its’ CEO, Spencer Proffer.  Proffer and M17 have garnered Academy, Golden Globe, Emmy, Grammy and Tony awards and nominations for the projects it has produced and Spencer has been closely involved with.

    As a music producer, Proffer has sold millions of gold and platinum records with well known, worldwide artists. Amongst the various enterprises which Tether and M17 have joined forces on, are:  the John Coltrane Feature Documentary with its numerous media extensions and platforms; the Jimi Hendrix: Acoustic Experience album and media extensions as well the I Hope You Dance filmed Special, Book and Digital initiatives.

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