Stories that hit you from every which way.
If Melville were sharing Ishmael's story today, do you think he'd start by rounding up goatskin parchment and writing quills? Of course not, he'd be exploring every device available in today's storytelling arsenal to bring Ahab's encounter with his great white nemesis to life: Moby Dick-The IMAX Experience, Wii Whale Stalker featuring harpoon peripheral, a daily blog courtesy first mate, Starbuck, a reality series called “Nantucket's Deadliest Catch”, an @Queequeg twitter feed...And not one of these iterations would share an identical plotline. They would each project Melville's vision in their diverse medium, recognizing the strengths of each channel and giving movie fans, gamers and other unique audiences additive ways of engaging with his story.
Which is exactly how we at Tether approach storycraft. Using our diverse expertise, we help you rethink how your brand story reveals itself across different mediums. In discrete segments. For specific audiences. From multiple points of view. Then we weave together the content, collateral, products, packaging, digital experiences—in short, whatever critical elements are needed to most effectively enrich each unique customer's personal engagement with your brand story.