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Month: April 2013

VERDICT: AWAKE CHOCOLATE PACKS A PUNCH

The company launched last August by friends and former PepsiCo managers/directors, Matt Schnarr, Dan Tzotzis and Adam Deremo has seen exponential growth and consumer engagement, with $1 million in total sales. Distribution has risen to 10,000 locations from 4,000 in January. Working with brokers in the U.S., the trio has gotten the caffeinated chocolate bar…

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HUZZAH! AWAKE AND TETHER TAKE SILVER ADDY

Nothing’s better than the recognition of your peers. Well, maybe world peace and a suitcase full of Benjamins. Still, we’ll take what we can get—especially when it’s a lovely Integrated Campaign Silver Award we picked up for our work with Awake Chocolate at the Seattle and District Addy Awards in April. Next up: the National…

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