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Year: 2013

STAGECRAFT & STORYTELLING

All the creative world’s a stage. Stanley shares how his early career as an actor prepared him for a successful second act in design and storytelling in a recent Design Observer Insights Per Minute podcast. Hear the monologue

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The Story’s the thing: Stanley talks to Print

Print’s October issue is dedicated to design and storytelling, the twin pillars on which the House of Tether is built. Stanley weighs in on the creative symbiosis between the two and the necessity of crafting rich, emotionally resonant stories to connect companies and consumers.

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TULLY’S TAPS TETHER TO TELL BRAND STORY

Lots of caffeine-fueled celebrating in the Tether studio today, as Tully’s Coffee named us agency of record. We’re honored to have been pulled from a batch of top national agencies—and can’t wait to bring the next chapter of their story to life. See the grande version

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SKATEABLE ART TAKES SEATTLE

Back in the day, cops spent a lot of time chasing skaters out of public spaces. Times have changed. Forward-thinking cities like Seattle now create public spaces that invite skateboarding. Case in point: the RED BULL SKATESPACE in Seattle’s Jefferson Park. Red Bull, the City of Seattle, and pro skater Torey Pudwill have teamed up…

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INSIDE THE AMERICA’S CUP: NO SECOND PLACE

As the story goes, Queen Victoria turned to an attendant after the schooner “America” beat a fleet of English rivals and inquired about the runner-up. “Your majesty,” the attendant replied, “there is no second place.” A hundred and sixty years later, that uncompromising attitude still rules the America’s Cup. Red Bull Media House and Tether…

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OUR AWAKE CHOCOLATE WORK EARNS THE DIELINE SPOTLIGHT

We’re honored to see the rebrand and transmedia campaign work we’ve been doing for AWAKE Chocolate featured on The Dieline. It’s been a hoot telling their chocolate-meets-caffeine story on so many levels. And getting to don a life-size owl costume has only sweetened the deal. Take a look

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VERDICT: AWAKE CHOCOLATE PACKS A PUNCH

The company launched last August by friends and former PepsiCo managers/directors, Matt Schnarr, Dan Tzotzis and Adam Deremo has seen exponential growth and consumer engagement, with $1 million in total sales. Distribution has risen to 10,000 locations from 4,000 in January. Working with brokers in the U.S., the trio has gotten the caffeinated chocolate bar…

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HUZZAH! AWAKE AND TETHER TAKE SILVER ADDY

Nothing’s better than the recognition of your peers. Well, maybe world peace and a suitcase full of Benjamins. Still, we’ll take what we can get—especially when it’s a lovely Integrated Campaign Silver Award we picked up for our work with Awake Chocolate at the Seattle and District Addy Awards in April. Next up: the National…

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