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Year: 2011

HOW STARBUCKS TRANSFORMED COFFEE FROM A COMMODITY INTO A $4 SPLURGE

Stanley Hainsworth has been a catalyst for the great brands of modern times. He was creative director at Nike and then Lego. He was vice president global creative at Starbucks in an era when the coffee purveyor was experiencing phenomenal growth. Starbucks has been hailed, acknowledged, and praised again and again for its excellence in…

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