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Month: August 2010

CREATING A LOVED BRAND BY TELLING A STORY

Stanley Hainsworth has been creative director at Nike, Lego and Starbucks—all brands that have become iconic through good design. He just finished designing the new Gatorade bottle, too.Hainsworth clearly has a remarkable eye for style, but he insists that the key to creating a brand that attracts fans, that people love, is telling the company’s…

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