SURVIVAL OF THE FITTEST. A BRANDING VETERAN EXPLAINS WHY REFOCUSING IS NORMAL—AND NECESSARY
If it ain’t broke, don’t fix it, right? Stanley Hainsworth, former creative genius behind campaigns for Lego, Nike and Starbucks, says it’s best to tweak your brand when it’s at its best. “Many [companies] wait until a crisis hits and then go through the cycle of a hiring freeze, cost-cutting and layoffs,” he explains. “[Refocus]…
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